§130.86. Advanced Audio/Video Production                                                                                                                                        

(a)  General requirements. This course is recommended for students in Grades 10-12. Prerequisite: Audio/Video Production.

(b)  Introduction. Careers in audio and video technology and film production span all aspects of the audio/video communications industry. Within this context, in addition to developing advanced knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications career cluster, students will be expected to develop an advanced understanding of the industry with a focus on pre-production, production, and post-production activities. This course may be implemented in an advanced audio format or an advanced format, including both audio and video.

(c)  Knowledge and skills.

(1)  The student applies academic knowledge and skills in production projects. The student is expected to:

(A)  apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, and manuals; and
(B)  apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of arithmetic operations and applying measurement to solve problems.

(2)  The student applies professional communications strategies. The student is expected to:

(A)  adapt language for audience, purpose, situation, and intent such as structure and style;
(B)  organize oral and written information;
(C)  interpret and communicate information, data, and observations;
(D)  present formal and informal presentations;
(E)  apply active listening skills to obtain and clarify information;
(F)  listen to and speak with diverse individuals; and
(G)  exhibit public relations skills to increase internal and external customer/client satisfaction.

(3)  The student understands and examines problem-solving methods. The student is expected to employ critical-thinking and interpersonal skills independently and in teams to solve problems.

(4)  The student applies information technology applications. The student is expected to use personal information management, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects.

(5)  The student applies knowledge of design systems. The student is expected to analyze and summarize the history and evolution of the audio/video production field.

(6)  The student applies safety regulations. The student is expected to:

(A)  implement personal and workplace safety rules and regulations; and
(B)  follow emergency procedures.

(7)  The student applies leadership characteristics to student leadership and professional development activities. The student is expected to:

(A)  employ leadership skills to accomplish goals and objectives by analyzing the various roles of leaders within organizations, exhibiting problem-solving and management traits, describing effective leadership styles, and participating in civic and community leadership and teamwork opportunities to enhance skills;
(B)  employ teamwork and conflict-management skills to achieve collective goals;
(C)  establish and maintain effective working relationships by providing constructive praise and criticism, demonstrating sensitivity to and value for diversity, and managing stress and controlling emotions;
(D)  conduct and participate in meetings to accomplish work tasks by developing meeting goals, objectives, and agendas; preparing for and conducting meetings to achieve objectives within scheduled time; producing meeting minutes, including decisions and next steps; and using parliamentary procedure, as needed, to conduct meetings; and
(E)  employ mentoring skills to inspire and teach others.

(8)  The student applies ethical decision making and complies with laws regarding use of technology in audio/video production. The student is expected to:

(A)  exhibit ethical conduct;
(B)  apply copyright laws;
(C)  model respect for intellectual property; and
(D)  demonstrate proper etiquette and knowledge of acceptable use policies.

(9)  The student develops employability characteristics. The student is expected to:

(A)  participate in training, education, or certification for employment;
(B)  demonstrate positive work behaviors and personal qualities needed to be employable;
(C)  demonstrate skills related to seeking and applying for employment;
(D)  update a career portfolio to document work experiences, licenses, certifications, and work samples; and
(E)  demonstrate skills in evaluating and comparing employment opportunities.

(10)  The student applies technical skills for efficiency. The student is expected to employ planning and time-management skills to complete work tasks.

(11)  The student demonstrates an understanding of audio/video production equipment. The student is expected to:

(A)  understand standard systems for the audio/video industry by:

(i)  setting up editing systems and performing standard trouble-shooting;
(ii)  understanding knowledge of wireless and wired transmission systems;
(iii)  identifying appropriate cabling and configurations for engineering purposes;
(iv)  setting up cabling for various productions; and
(v)  routing standard cabling for broadcasting signal;

(B)  employ knowledge regarding use of recording equipment by:

(i)  explaining uses of analog and digital formats;
(ii)  describing tape and tapeless formats;
(iii)  demonstrating the operation of recording devices;
(iv)  demonstrating how to properly maintain recording equipment; and
(v)  demonstrating how to properly meter a recording signal for proper levels; and

(C)  demonstrate appropriate usage of industry-related terminology.

(12)  The student understands the pre-production process. The student is expected to:

(A)  apply critical elements in the pre-production stage;
(B)  use advanced technology applications to facilitate pre-production by:

(i)  demonstrating procedures to establish timelines; and
(ii)  developing a budget with considerations for crew, cast, and equipment;

(C)  write production scripts for various types of programs by:

(i)  using proper formatting for the specific type of script;
(ii)  identifying specific elements of the script needed for successful production, including cast, props, or sound effects; and
(iii)  discussing how various styles of music can create a specific emotional impact;

(D)  determine equipment, crew, and cast requirements for a successful production by:

(i)  examining the end goal of the production to determine the appropriate format for recording and distribution;
(ii)  identifying several means to work within budget restraints;
(iii)  conducting auditions for the talent; and
(iv)  securing the crew required for a successful production; and

(E)  examine various contracts related to industry tasks by:

(i)  using talent releases for productions;
(ii)  examining key elements for talent work contracts;
(iii)  examining key elements for crew contracts; and
(iv)  examining key elements in distribution contracts.

(13)  The student applies the production process. The student is expected to:

(A)  apply the coherent sequence of events to successfully produce a script;
(B)  demonstrate a knowledge of audio techniques by:

(i)  identifying various microphone types;
(ii)  understanding the various microphone pickup patterns;
(iii)  demonstrating understanding of sound mixing; and
(iv)  demonstrating understanding of a final audio mix;

(C)  execute production of the script by:

(i)  demonstrating teamwork and knowledge of interpersonal skills with sensitivity to diversity when directing crew and talent; and
(ii)  applying knowledge of the critical elements in designing activities in the production stage;

(D)  employ knowledge of digital editing by:

(i)  addressing various distribution formats, including electronic, disk, tapeless, and tape; and
(ii)  capturing media to an editing system for the purpose of manipulating recorded media; and

(E)  employ knowledge of recording equipment by:

(i)  using proper monitoring of equipment to ensure quality recordings;
(ii)  setting appropriate levels before recording using broadcast standard tools; and
(iii)  identifying standards for logging notes or comments in the original recording process.

(14)  The student understands the post-production process. The student is expected to:

(A)  apply knowledge and appropriate use of hardware components, software programs, and their connections by:

(i)  demonstrating knowledge and appropriate use of digital systems such as software applications, communication, and networking components;
(ii)  demonstrating an understanding of various input, processing, output, and storage devices;
(iii)  demonstrating an understanding of compatibility issues, including digital file formats and cross-platform connectivity; and
(iv)  demonstrating an understanding of high definition and standard definition output media;

(B)  acquire electronic information in a variety of formats;
(C)  use various compression formats by:

(i)  demonstrating knowledge of outputting for distribution; and
(ii)  understanding the relationship between file size and quality;

(D)  deliver the product in a variety of media by:

(i)  understanding the various delivery formats such as disk, broadcast, cellular, portable devices, electronic, and online delivery; and
(ii)  researching to determine the appropriate delivery method based upon distribution need; and

(E)  use appropriate computer-based productivity tools to create and modify solutions to problems by:

(i)  integrating productivity tools to develop and modify solutions to problems;
(ii)  developing technical documentation related to project specifications; and
(iii)  critiquing a production to determine how the various elements resulted in a successful or unsuccessful presentation.

(15)  The student understands the business aspects of the industry. The student is expected to:

(A)  understand the roles of various industry professionals by:

(i)  discussing the responsibilities of producers;
(ii)  discussing the responsibilities of directors, including the relationship to the production team and the responsibilities of crew members;
(iii)  discussing the duties of editors;
(iv)  discussing the responsibilities of engineers;
(v)  discussing the responsibilities of the talent; and
(vi)  discussing the responsibilities of the sales team;

(B)  understand the opportunities in the industry for freelance contractors by:

(i)  identifying standard freelance self-promotion techniques;
(ii)  understanding how to create invoices;
(iii)  understanding standard billing practices for freelance labor;
(iv)  researching rates and best practices for various freelance job responsibilities; and
(v)  identifying information technology applications common for small businesses;

(C)  understand the unique characteristics of live productions by:

(i)  identifying roles specific to live productions;
(ii)  identifying the importance of time accountability;
(iii)  demonstrating an understanding of back-timing and time-based mathematics;
(iv)  demonstrating an understanding of Federal Communications Commission guidelines for broadcast appropriateness;
(v)  identifying equipment standard for live productions; and
(vi)  identifying strategies for financially supporting live productions;

(D)  understand the unique characteristics of studio productions by:

(i)  identifying roles unique to studio productions;
(ii)  identifying costs specific to studio productions;
(iii)  identifying equipment standard for studio productions; and
(iv)  identifying strategies for financially supporting studio productions; and

(E)  understand the unique characteristics of field production by:

(i)  identifying roles unique to field productions;
(ii)  identifying costs specific to field productions;
(iii)  identifying equipment standard for field productions; and
(iv)  identifying strategies for financially supporting field productions.

(16)  The student understands the broadcast standards established by the Federal Communications Commission. The student is expected to:

(A)  apply knowledge of broadcast formats by:

(i)  distinguishing between analog and digital formats;
(ii)  describing the difference in data signals and equipment for analog and digital technology;
(iii)  identifying the evolution of the broadcast signal; and
(iv)  identifying various broadcast standards, including National Television System Committee, Phase Alternating Line, and Sequential Color with Memory;

(B)  identify radio and television frequencies location in the electromagnetic spectrum; and

(C)  differentiate among various media by:

(i)  identifying the evolution of various tape formats;
(ii)  identifying the evolution of various tapeless formats;
(iii)  identifying the evolution of various electronic formats;
(iv)  identifying the evolution of various online delivery systems; and
(v)  identifying the various film formats.

Source: The provisions of this §130.86 adopted to be effective August 23, 2010, 34 TexReg 5922.